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…Systems web site | Search this blog: « Interview with Daniel Pfeffer from Lighting by Gregory SLI Visits Shop.org in Las Vegas, NV » The Turing Test and search Posted by Shaun Ryan, September 9th, 2008 at 9:58 am PST Categories: Site Search, Web Search | No Comments » I saw an article by John Ferrara…

recipientid"> When Implementing 'Searchandising' Best Practices, Test, Test and Test Again At SLI, we spend a lot of time talking with our clients about ways they can improve performance of their site search and navigation, and options to consider for merchandising results pages. Weve also discussed…

…determine the questions they want answers to during testing. SLI then creates the necessary page variations, monitors the testing, and when necessary, recommends ending tests with poorly performing page variations. Conversion Optimizer can test many webpage variables simultaneously, including: * Colors…

…tests, view the results, and control which variations are being tested. The process helps you gain insight into customer behavior to determine how to adjust your site search and navigation experience - better meeting your customers' needs and producing the best results for your business. Testing can…

…tests and reading the results. The SLI team helps you define the features and options you want to test, and how many of your site visitors will view each page variation. With you in the driver’s seat, the SLI team creates the page variations that will be part of the experiment. You can review the testing…

…in the "Big Book of Navigation Tips. 1. Run multivariate tests to continue improving your navigation - As you go through the process of updating your site navigation, you will need to test, test more, and test again. It's a good idea to test different layout options, refinements, categories, and results…

Pain-Free Testing Uncovers How Site Visitors Search and Navigate A smart way of optimizing the value you get from your site search and navigation is to conduct multivariate tests to decide which options to use. Our customers often admit that they don’t test as much as they should because it’s difficult…

…conducting A/B and multivariate testing of search and navigation features. Conversion Optimizer is now available in beta version to selected existing SLI customers. Conducting multivariate tests is usually costly and time consuming for site owners – but without such tests, they miss out on opportunities…

…Suggestions Help Visitors Home in on Products and Content Telescope on Search - April 2011 When Implementing 'Searchandising' Best Practices, Test, Test and Test Again Partner Spotlight: Listrak Telescope on Search - March 2011 Blend Online and Offline Marketing and Deliver a Better Brand Experience Partner…

…Shaun emphasizes throughout, there are many best practices approaches to follow, but the best way to determine what works on your site is to test, test and test (we can help you with this effort). In the first part of this two-part series (a 4 ½-minute segment), Shaun discusses what refinements are,…

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