Non Product Content

…podcast) also emphasized their non product content. For them it consists of educational content - educating about the benefits of renewable energy and instructional videos and articles for installation and maintenance of the products they sell. This non-product content is a fantastic way of attracting…

Related Searches: Motorcycle Superstore

…variety of non-product video content.  They are also going to great lengths to make sure their customers can easily find these videos on their retail sites.  Many SLI customers have improved their search capabilities to include non-product content, and are now including graphic flags on products in search…

…rich content that we offer in addition to products – like our videos, our blog, and our Facebook page.” Artbeads.com chose SLI’s full-service site search solution because it would allow the company to customize the way it presented product information and highlight non-product content – and…

…to use their products, in-depth product buying guides and blogs about the experiences you can have with their products.  This content is a critical component to creating a superior customer experience, helping retailers attract and retain their customers. But, this non-product content often gets little…

…typing into your site search box. [13:27] So the title was one thing. Any other things you see on the product description page? Tim: [13:36] Yeah. One of the things is, especially if your products are visual, it amazes me, always, the range of image quality that you see in a catalog. I mean, get nice…

…online store? Luke: [00:14:15] Yeah, so we use a content management tool called e-pages. It's a German product. We're using the SME version and originally we're using Intershop. We're using e-pages at the moment. We use 2point solutions with their content management tool. We use an email marketing tool…

…the funnel to get users from the home page to the actual product page. So, on the home page and our category level pages, want to put some personalization ‑ "You viewed this, you might like this better." Or, "You should check out these products." [10:25] Those types of things. At first at the bottom…

…profanity. That you don't have things ranting and raving through that channel, or serving up non-relevant content. [12:02] For example, they might be complaining about a customer service experience for a product review, and you want to make sure you're screening those out. I would not recommend that companies…

…profanity. That you don't have things ranting and raving through that channel, or serving up non-relevant content. [12:02] For example, they might be complaining about a customer service experience for a product review, and you want to make sure you're screening those out. I would not recommend that companies…

…customer is looking for a product. [10:59] That insight is pretty rich and what you can do with it. Shaun:  [11:04] Yeah, that's really useful because that's a classic example of you're using a different language than what your customers are using to describe your own products. It's really, really useful…

…features and content to site search. “We’re working on several ways to make it easier for our customers to make a purchase,” Reighley said. “For instance, we’re adding tabs to search results for reviews, Q&As, and other non-product information, which will bring all of our content under a single…

…Time Warner and have worked in the Internet business in New York ever since. [2:20] I started in e‑commerce working on content projects at Microsoft, working on all kinds of products. Health and fitness with Waterfront media ‑ you may have seen SouthBeachDiet.com or "What To Expect When You're Expecting…