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…know, SLI Systems recently entered the mobile arena with a new solution to help e-retailers quickly and cost-effectively create a mobile website. Next week we’ll be demonstrating our solution at the Mobile Shopping Summit at Bridgewaters in New York City Oct. 25-27. If you’re attending the show…

Next week we’ll be exhibiting at the annual Retail World conference in Sydney, taking place June 27-29. If you’re attending the event, be sure to see us at stand #51, where we’ll be demonstrating our recently announced Conversion Optimizer A/B testing tool for site search, as well as the power…

…physical store as well, or are you purely online? Alan: [07:21] We are purely online at the moment, but there are plans to open up a chain of stores next year when the opportunity arises. Shaun: [07:30] OK, that's interesting. It is really interesting to see these pure play e-commerce operators like yourself…

…rather than trying to bring people online to buy jewelry, if that makes sense? [14:30] However, branding is a big part of what we want to change in the next year, so watch this space. Shaun:  [14:35] That sounds interesting, we will watch the space. What do you say is your biggest opportunities coming up?…

…personalized yet. That could be the next step though. The funny thing is, we started seeing some of these QR codes coming to US catalogs. They were just kind of the QR code is there. Nobody seemed to really know what they are but now we're seeing a little bit of the, like a note next to it, "Have a code reader?…

…[laughter] Laura:  [10:54] That's the reason behind the name, there. We're also on Facebook, Twitter, as well as Pinterest, which is going to be the next hot commodity. [11:06] For us, I will admit that it was definitely a bit of a challenge, the social side. Being envelopes, and not necessarily what…

…getting to that point right now, [laughs] where I'm realizing that I'm looking for, potentially, somebody else to come in and help take it to the next level, with me just stepping to the side a little bit - not necessarily leaving, but stepping to the side and letting that person kind of handle the…

…yeah, the “save the date” is still a relatively, when you compare it to the amount of wedding invitations business, which now that's been the next pleads of our business, we've just kind of moving down the pipe but you know, wedding invitations is another significant, significant part of our business…

…Publishing who had just launched SacBee.com which is the Sacramento Bee newspaper's website. I was hired into the New Media Department, and we spent the next two years or so trying to figure out how to sell advertising online. [3:06] I was there about two and a half years and then was recruited again by a…

…primarily the magazine any longer, the magazine is certainly still the flagship. We started the magazine 10 years ago. In fact we started it 10 years ago next month. The March issue is our 10th anniversary issue. So, we started the magazine then and then it got led to an email newsletter called IRNewsLink…

…acquisitions and segmentation. And we do A/B split testing on all our emails. [00:16:15] Just to send out, but usually that's just around subject titles. The next transition of that is just making sure that we just only sell. I mean you indicate that you are a Nintendo Wii fan, then you're going to be getting…

…and a half weeks later, when I contacted them, they sent it the next day with no explanation. It was sort of a bummer. Shaun: [1:43] Ah, that's the perfect opportunity to say, "Sorry, here's some free shipping and a discount off your next purchase." Lizzy: [1:51] Something. Exactly. When it's presents…