Marketing
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Former RetailNext and Verisign Executive Named Chief Marketing Officer at SLI Systems
https://www.sli-systems.com/former-retailnext-and-verisign-executive-named-chief-marketing-officer-sli…today announced that Tim Callan has been named Chief Marketing Officer. Based in the company’s North American headquarters in San Jose, Calif., Callan will be focused on driving sales growth within the e-commerce sector and increasing SLI’s market share with…
ReNew Life Looks to Next-Generation Site Search to Strengthen its Content Marketing Efforts
https://www.sli-systems.com/renew-life-looks-next-generation-site-search-strengthen-its-contentReNew Life Looks to Next-Generation Site Search to Strengthen its Content Marketing Efforts #1 Natural Digestive Care Retailer Sees Conversion Rate Increase 4X with Use of SLI Systems’ Learning-based Hosted Site Search; Addition of Rich Auto Complete Increases CVR 10-15%…
Global Survey Shows Most Online Retailers Miss Opportunities to Use Site Search for Improving the ROI of Marketing Campaigns
https://www.sli-systems.com/global-survey-shows-most-online-retailers-miss-opportunities-use-site…Opportunities to Use Site Search for Improving the ROI of Marketing Campaigns New SLI Systems’ Survey Shows Despite Site Search Being One of the Top Three Priorities for 2014, Lack of Resources and Know-How Hinder the Improvement of Marketing Programs SAN…
Blog
Search Marketing Expo (SMX) West
https://www.sli-systems.com/blog/search-marketing-expo-smx-west.htmlNext week we’re attending the Search Marketing Expo (SMX) West event in Santa Clara, CA, February 26 – 28, 2008. SLI will be exhibiting (booth #320) and our CEO Shaun Ryan will be speaking on Wednesday, February 27, 2008 at 2pm – 2:30pm. The topic of…
Guerrilla Marketing with Site Search
https://www.sli-systems.com/blog/guerrilla-marketing-with-site-search.htmlWith all of the retargeting options available to online retailers now, the creation of banner ads has become a regular task for creative teams. Coming up with fresh creative can be a challenge but knowing that our audience visited our site can make it a little easier. Better yet,…
eCommerce Podcasts
Dave Baird from MagnetStreet
http://www.ecommercepodcast.com/2010/10/dave-baird-from-magnet-street.html…explains how SEO and analytics have helped him find a new market for "Save the Date" magnets that he never expected. As social media becomes more prevalent, Dave talks about how this has become a great source for "word of mouth" marketing to drive new…
Larry Becker from The Rimm Kaufman Group
http://www.ecommercepodcast.com/2008/09/podcast-transcript-larry-becker-from-the-rimm-kaufman-grou.html…talks to Larry Becker from The Rimm Kaufman Group (http://www.rimmkaufman.com/). The Rimm Kaufman Group are an online marketing agency that specialize in paid search marketing and website effectiveness consulting. Larry outlines issues facing today's…
Tim Parry from Multichannel Merchant
http://www.ecommercepodcast.com/2011/01/tim-parry-from-multichannel-merchant.html…multi-channel retailers online, in print and in person. Tim discusses the lastest marketing tools multi-channel retailers are using to boost sales. Tim explains how catalogs are still a great source of marketing and can help drive your customers to your…
