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…stores » The Long Tail: Chris Anderson at eTail Posted by Shaun Ryan, February 23rd, 2007 at 4:26 am PST Categories: Uncategorized | No Comments » At eTail last week Chris Anderson spoke on the long tail. Chris is the editor in chief of Wired magazine and author of the book The Long Tail. He described…

…Posted by Shaun Ryan, March 8th, 2006 at 5:43 am PST Categories: Uncategorized | 1 Comment » It has been mentioned in the past that search has a long tail, that is, a large proportion of the queries are unique or don't get searched for very often. This is useful for search marketers to know about. e…

…overall customer experience,” said Coyne. Finding Value in the Long Tail Key to Dover Saddlery’s experience with SLI has been the ability to serve up much more relevant results for all searches, especially for the higher converting long-tail terms. “Many people come to our site and search for very specific…

…their online business. It has also decreased the time spent manually optimizing their SEO keywords by automatically analyzing their customer's "long tail" terms. Case Study: Edwin Watts Golf www.sli-systems.com SLI Systems Increases Traffic and Sales at Edwin Watts Golf E-commerce Site Growth in e-commerce…

…fraud Posted by Shaun Ryan, March 28th, 2006 at 10:09 am PST Categories: Uncategorized | No Comments » Click fraud has been an been an issue for as long as pay per click as been around. There has been renewed media interest in the topic since Google settled a lawsuit for $90 million. As it stands now…

…just four years, isn't it? Daniel : [1:15] Yes, it's very exciting. Shaun : [1:17] So, can you tell me a little bit about Lighting by Gregory? How long has it been around and what do you do? Daniel : [1:22] Sure. Lighting by Gregory is one of the oldest lighting companies here in Manhattan. We've been…

…perfect examples of how e-retailing has changed the whole nature of retailing by making it so convenient. Shaun: [2:22] Yeah and catering to that long tail where someone's got an unusual thing they want to buy and they couldn't find it and purchase it. Jack: [2:29] Right. And also size, I mean size. The…

SLI Systems web site | Search this blog: « The Long Tail: Chris Anderson at eTail 2007 Oscar predictions » A new interface for browsing on-line stores Posted by Shaun Ryan, February 23rd, 2007 at 1:25 pm PST Categories: Uncategorized | 1 Comment » I came across browsegoods.com today. This uses a Google…

SLI Systems web site | Search this blog: « What I learned at eTail 2007 The Long Tail: Chris Anderson at eTail » Why ebay does stupid ads Posted by Shaun Ryan, February 19th, 2007 at 4:04 am PST Categories: Uncategorized | No Comments » Have you ever seen bizarre ads from eBay? Often when you're searching…

…search-driven revenue results to our benchmark (Sue is presenting her survey results) * Understand better how to automate search optimization for the long tail of searches * Be able to apply proven tactics for testing email and PPC campaigns * Gain useful insights on your products and services based on the…

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