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…have been running the company for about six years now. I was in Fortune 500 companies. I worked for a Budweiser distributor. As well as my previous job, I worked for PepsiCo. I was actually on the bottling side, on the distributor side, and I ran the part of the business in Connecticut. [01:38] My parents…

…, do you have a catalog as well? Sascha:  [11:46] Yes, we do. We just had a new one come out that we're very proud of, that we think does a better job than ever. Starting from perspective, what is the type of system? What will be in it? Diagrams it in a very much more intuitive way as opposed to just…

…and a company that they had ‑ well, I guess the league office had contracted with the company to do NFL.com. [03:02] That ultimately led me to a job in Seattle with this new company that was going to do the NFL.com website, which incidentally was called starwave.com or Starwave and they were acquired…

…job. It's what I always wanted to do. [laughter] Laura:  [1:59] Kidding all aside, like I said, I started off in college in South Florida, in the United States. I was a Fashion major, then I went on to pursue my Master's in International Business. [2:12] From there, I got to experience different jobs,…

…stock boy, which I mention is the bottom of the heap all the way up to the top... Ian: [2:11] It sure was, yeah. I remember some of the pretty cruddy jobs I had to do when I was a stock boy. Shaun: [2:18] Yeah. At least everyone knows that you've been there done that now. So that must help a lot. Ian:…

…just like with SLI, it's like we could try and build that, but who are we kidding? We only have so many people that we're going to put to so many jobs. [20:28] Let's not reinvent the wheel. If we can find a good partner that economically makes sense, let's do it. We'll keep the in house stuff in house…

…there. I bought a smoker for smoking some barbecue. Should be a good weekend, like this weekend here. I ended up actually... [1:04] They did a great job upselling me on a few different things. So... Shaun:  [1:07] That's great. Keith:  [1:08] I like it when other people can do that to me. Shaun:  …

…to get us to drag it out of it all by myself. Shaun: [1:02] Well, thank you. It sounds like you are doing great job. Wow, you obviously shop a lot online. Susan: [1:07] It's almost my job to shop online. It just wreaks hell on the domestic economy here at my household. Shaun: [1:15] So, can you give…

…thought, "OK. Better go and buy a book on HTML." It was obviously a fantastic way of learning. Nothing like really being flown in and learning on the job. I taught myself HTML in a week. Shaun:  [1:44] Wow. What sort of content did they have on their website back then? Emma:  [1:48] Very little. It was…

…liked their website. Their website is done really well and I like their collection of products. [23:06] I think, their buyers have done a phenomenal job and you know, we always look at their website to get ideas. They are a little bit different in terms of pricing structure. Some people say that they…

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…need to interact with the customers. And everyone from accounting to legal, and everywhere in-between, is taking those same calls, and it does a great job keeping us all on the same page and focused. Shaun: [3:00] Yeah, I mean, that's a fantastic idea of making sure people understand the business, you know…