Exact Target

SLI along with Salesforce.com and Omniture are sponsoring Exact Target's Route 1 to 1 seminar series titled "The New eMarketing Essentials". This 13 city seminar tour will help put email, analytics, CRM and search solutions to work in ways that will help your marketing investments perform better. This…

…customer feedback is really good. Shaun:  [7:07] Excellent. What's the technologies to your email campaigns? Jason:  [7:12] Right now we're using Exact Target, and we've integrated it with our web trends on the back end. So, we're sort of data mining in reverse. Shaun:  [7:23] OK, that makes sense. So…

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…throughout the website exactly when the merchandise will be delivered with each shipping option. We even take into account if we don't have enough how long will it take us to remanufacture that item to get it available in your quantity and turn it around to you. And we give you the exact date that will be…

…get us started: what was the first thing you ever bought online? Tim:  [0:24] I think, boy, you probably have to go back to the '90s. I'm not sure exactly what the first item is I bought, but I'm sure I bought it on eBay. I think that was a huge thing in the late '90s that really got a lot of people comfortable…

…able to target just those visitors, we have an even better chance of creating something that will attract their attention. The more we know about our audience, the better able we are to design an advertisement for them. This retargeting technology is amazing but what if we could know exactly what someone…

…, if you're using a broad match on Google that can be different from the keyword you bought. Bill : [20:34] Exactly. Shaun : [20:36] So then you're getting a page that's tailored to the exact term that people were searching for. We do see a lot of our customers just pointing their page search campaigns…

…. Now, that sounds really exciting. When's this due to launch? Laura:  [16:21] It's going to launch before Q4. I don't have an exact date yet. It's always a moving target. Shaun:  [16:28] Yeah. I'm very familiar with that. [laughs] So, you're using internal resources to build this? Or are you using…

…American Bridal Case Study * Black Forest Decor Case Study * Footwearetc.com Case Study (Patricia Seybold Group) * Seeing is Believing: ULTA Engages Exact Target and SLI Systems

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…American Bridal Case Study * Black Forest Decor Case Study * Footwearetc.com Case Study (Patricia Seybold Group) * Seeing is Believing: ULTA Engages Exact Target and SLI Systems Survey Results * Ecommerce Customer Experience Survey * Importance of Site Search for Ecommerce White Papers * Big Book of Navigation…

…Annual Summit in Las Vegas, booth #417. Please come and see us if you're at the show - we'd love to see you. I also recommend stopping by the Exact Target Booth (612). They will be presenting a case study detailing the integration of their service with both Omniture and our Learning Search technology…

…Thanks for having me. Shaun: [0:20] Now, traditional first question: What's the first thing you ever bought online? Lizzy: [0:25] I can't remember exactly the very first thing, but it was probably from Eddie Bauer, which was the first merchant that I launched on Time Warner's Dreamshop back in 1995. Shaun…

…trends haven't you. There's obviously the whole online shopping. There's mobile. There's international roaming. [laughs] Gil:  [1:52] Yeah. [laughs] Exactly. Shaun:  [1:55] So obviously you're a fan of online. Can you give me a little bit of background about yourself? How did you come to be where you are…

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